Case Study: YouGov increases newsletter audience 350% with FeedOtter

YouGov increases newsletter audience 350% with FeedOtter

YouGov, a global online research and data analytics group, faced a significant challenge in scaling its daily newsletter production. Manually building emails in their ESP, Marketo, was a time-consuming process that limited them to sending only 32 newsletters per month to two regions. With a goal to expand to 150 emails for nine regions, they needed a solution that integrated with Marketo without requiring a larger team or budget. They turned to FeedOtter for a solution.

FeedOtter provided an automated solution that integrated seamlessly with Marketo, drastically streamlining the newsletter creation process. This allowed YouGov to easily achieve its goal of 150 emails per month, increasing its newsletter audience by 350% without any additional staffing costs. The implementation saved hundreds of labor hours and provided a substantial return on investment, enabling the team to focus on more strategic tasks.

YouGov