Case Study: U.S. Green Building Council boosts email engagement and cuts digest creation time with FeedOtter

U.S. Green Building Council cuts digest creation time by 99% with FeedOtter

The U.S. Green Building Council (USGBC) faced challenges with its previous marketing automation provider, as its unreliable and inflexible tool for automated blog digests often failed to send emails on time and gave the team little control. Seeking to optimize its Pardot implementation, USGBC needed a solution from a vendor like FeedOtter to automate its content emails while gaining more flexibility and reliability.

By implementing FeedOtter, USGBC automated its regular content emails integrated with Pardot. This provided customizable templates and total control over their digests without developer help. The results were significant, including a 28% email open rate, a 99% reduction in email creation time, and an 11% increase in blog subscribers, all while improving deliverability rates.

U.S. Green Building Council