Case Study: Trimble cuts multi-language newsletter creation time with FeedOtter

Trimble cuts multi-language newsletter creation from 8 hours to 1 with FeedOtter

Trimble, a provider of industrial technology and geospatial solutions, faced a challenge in creating and sending its multi-language newsletters. The manual process was extremely time-consuming, taking a full day per newsletter and requiring custom formatting and troubleshooting for different languages. This prevented their Customer Success Marketing Manager from engaging their global audience of engineers as frequently as desired.

By implementing FeedOtter, Trimble automated its newsletter creation. The solution provided built-in templates that eliminated the need for custom coding and formatting, streamlining the process for sending content in multiple languages. As a result, FeedOtter reduced newsletter creation time from eight hours to just one hour. This efficiency gain led to a doubling of monthly website traffic from emails and a 150% increase in content downloads.

Trimble