Case Study: The Channel Company scales newsletter production with FeedOtter

The Channel Company cuts newsletter production time by 94% with FeedOtter

The Channel Company (tcc), a B2B media, events, and publishing firm, faced a significant challenge after consolidating its operations under Marketo. Their UK and European teams lost their previous automation tools, forcing editors to manually rebuild content-rich newsletters across multiple brands. This slow, manual process consumed hours of their team's time each month. They turned to FeedOtter to find a more efficient and scalable solution for their newsletter production.

FeedOtter integrated directly with tcc's Marketo environment to automate content feeds and streamline newsletter creation. This implementation dramatically reduced the time required to build each newsletter from two hours to just seven minutes, a 94% reduction. FeedOtter saved the company an estimated 376 hours per month, valued at approximately $18,800, allowing their team to focus on strategy and content quality while consistently producing over 200 newsletters monthly.

The Channel Company (tcc)