Case Study: Pro Farmer automates 130+ newsletters each month with FeedOtter

Pro Farmer Automates 130+ Newsletters Each Month with FeedOtter

Pro Farmer, a division of Farm Journal, needed a better way to distribute the 130+ email newsletters it produced each month. The team was manually copying and pasting content into different systems, which made newsletter creation time-consuming and laborious. Pro Farmer turned to FeedOtter, a solution that integrated with its Marketo email platform to help automate content distribution.

FeedOtter worked with Pro Farmer to build newsletter templates and RSS feeds, then connected the FeedOtter account to Marketo to automate delivery. The result was full automation of Pro Farmer’s nine daily email newsletters and 130+ monthly newsletters, saving editors countless hours and reducing distribution work to “hours per day.” Pro Farmer said FeedOtter “just works” and plans to expand its use further across marketing automation.

Pro Farmer

Joel Jaeger

President and General Manager