Case Study: Pro Farmer automates 130+ newsletters per month with FeedOtter

Pro Farmer automates 130+ monthly newsletters with FeedOtter

Pro Farmer, a division of Farm Journal, Inc., is an online publisher and researcher facing the challenge of a time-consuming, manual process for creating and distributing over 130 email newsletters per month. Their team was spending countless hours copying and pasting content. To automate this content production and integrate with their Marketo platform, they sought out a solution and chose FeedOtter for its accommodating customer service and customization.

FeedOtter implemented a strategy to automate email content production by building custom newsletter templates and creating RSS feeds, which were then connected to the customer's Marketo account. This solution allowed Pro Farmer to fully automate its nine daily newsletters, saving editors hours of manual labor per day and enabling them to focus on content creation. The significant time savings and FeedOtter's exceptional service gave Pro Farmer the confidence to continue investing in the platform for future scaling.

Pro Farmer