Case Study: Morningstar improves newsletter engagement with FeedOtter

Morningstar improves newsletter engagement and speeds daily issue assembly with FeedOtter

Morningstar, a provider of independent investment research and data, needed a reliable way to build multiple curated newsletters on tight timelines without sacrificing quality. Their challenge was to move away from fully automated feeds that didn't always surface the most compelling stories, and they needed a tool that integrated seamlessly with their Eloqua platform. To solve this, they turned to FeedOtter for its newsletter assembly and curation service.

Using FeedOtter, the team gained a single place to assemble issues, select and order stories, and refine subject lines before exporting directly to Eloqua. This solution provided Morningstar with a predictable workflow and reusable templates that preserved branding. The results included stronger audience engagement with improved opens and clicks, alongside faster and more reliable production that was easy to hand off across editors. FeedOtter enabled the small team to scale their curated newsletters effectively.

Morningstar