Case Study: IEEE streamlines weekly newsletter production with FeedOtter

IEEE cuts newsletter production by hours with FeedOtter

IEEE, the world's largest technical professional organization, needed to replace an inefficient Google Doc process for its editorial team to curate and hand-off content for its weekly newsletters. This challenge led them to implement FeedOtter, a web-based content curation and automation tool integrated with Marketo, to streamline their workflow.

By using FeedOtter, IEEE established a consistent and efficient production process. The solution provided significant time savings, cutting down content handoff from hours to just minutes and positively impacting overall production times. FeedOtter's intuitive design made it easy to train team members and empowered the editorial staff. The vendor's responsive support and flexible tool have become a key component of IEEE's content production, serving as both a workflow solution and an ideation platform.

IEEE