Case Study: Trimble increases app and content downloads by 150% with FeedOtter

How Trimble Used Multi-Language Newsletters to Increase App and Content Downloads by 150%

Trimble, a global provider of software, hardware, and services for industries like construction and agriculture, needed a faster way to engage customers with multilingual newsletters. Customer Success Marketing Manager Jaap Groen was spending up to two full days manually building each email in different languages, which limited how often Trimble could send content and made it harder to drive traffic, renewals, and premium content downloads.

Using FeedOtter, Trimble automated its multi-language newsletter creation and sent content from its Constructible hub and other newsletters without custom coding or formatting headaches. The result was a drop in newsletter production time from eight hours to one hour per send, monthly website traffic from email doubled, app and content downloads increased by 150%, and 10% of overall website traffic now comes from newsletter emails.

Trimble

Jaap Groen

Customer Success Marketing Manager