Case Study: M.S. Rau Antiques boosts engagement with FeedOtter

How M.S. Rau Antiques Used FeedOtter to Acquire Affluent Customers

M.S. Rau Antiques, a century-old seller of rare antiques, fine art, and jewelry, needed an efficient way to reach affluent customers around the world and keep them engaged with new inventory and special offers. With a broad, high-end audience and a growing database, the company wanted a better way to send targeted acquisition alerts and personalized email content without creating a heavy manual workload.

Using FeedOtter, M.S. Rau Antiques automated its “Recent Acquisitions” email list by pulling the latest items from a data feed and populating weekly emails in under an hour. The result was a highly engaged audience with open rates in the 50% range and click-to-open rates above 30%, while the main newsletter list grew to more than 27,000 subscribers and the acquisitions list surpassed 1,300 subscribers. FeedOtter helped M.S. Rau Antiques deliver timely, hyper-targeted messaging and support stronger lead generation and repeat sales.

M.S. Rau Antiques

Sue Loustalot

Director