Case Study: U.S. Green Building Council grows email subscribers 11% with FeedOtter

How Automating Content Emails Grew the U.S. Green Building Council's Email List by 11%

The U.S. Green Building Council (USGBC), a membership-based nonprofit focused on sustainable building, was sending millions of emails each year but struggled to automate its blog and content digests effectively. After moving to Pardot, the team needed more control, better reliability, and less manual effort for its content emails, so it turned to FeedOtter for automated content email management.

FeedOtter helped USGBC customize and automate its digests with flexible templates, segmentation, and easier scheduling while integrating with Pardot. The result was a 99% reduction in digest creation time, a 14% higher-than-industry-average open rate at 28%, a 99% deliverability rate, and an 11% increase in blog subscribers.

U.S. Green Building Council

Ursula Fox-Koor

Email Marketing Manager