Case Study: Clinicient boosts B2B blog traffic with FeedOtter

Clinicient Increased Its B2B Blog Traffic By 15% with FeedOtter

Clinicient, a leading EMR and billing solution for occupational and physical therapists, needed a better way to promote its B2B blog content and engage subscribers. Its existing blog digest tool for Marketo was cumbersome, required manual formatting and coding, couldn’t include images, and took time away from content strategy and customer engagement.

Clinicient switched to FeedOtter’s Marketo-compatible blog digest tool to create professional, automated daily and weekly email digests with minimal setup and no IT support. With FeedOtter, Clinicient cut setup to under 10 minutes, saved about 2 hours per week, and saw blog subscribers grow from 2,500 to 42,000+ while monthly blog views doubled from 6,000 to 12,000+, contributing to 18% of overall web page views coming from the blog.

Clinicient

Taylor Goldsmith

Content Marketing Program Manager