Case Study: Kit Out My Office achieves a 26% increase in click-throughs and expanded Google Shopping reach with Feedoptimise

Kit Out My Office - Customer Case Study

Kit Out My Office, a retailer in the highly competitive office furniture market, needed accurate, up-to-date product feeds from their Shopify store into Google, Bing and Facebook to keep pace with frequent price and stock changes and to refresh listings each morning. To solve this they partnered with Feedoptimise to manage their PLAs and ensure feeds are rebuilt daily and reflect all product variants and inventory updates.

Feedoptimise extracted Shopify data, converted 300 top-level products into over 2,600 individual variant listings (including variant-specific images), applied rules to clean titles (e.g., removing delivery mentions) and added a collaborative Google Doc for live title edits. The Feedoptimise approach improved listing relevance and testing capability—an initial rollout produced a 26% increase in click-through rate—and has been expanded across more products.

Kit Out My Office

Gareth Jones