Case Study: Ovative Group achieves 117% revenue lift and 200%+ impression share surge with Feedonomics' FeedTelligence™

Using FeedTelligence we identified missing converted search terms and added them to product titles. Impression Share skyrocketed by over 200% with a 117% increase in Revenue

Ovative Group, the marketing agency for a well-known luxury department store, engaged Feedonomics to boost the store’s Google Shopping performance despite an already well-optimized product feed. Feedonomics used its FeedTelligence™ tool to uncover converted search terms missing from individual product titles—insights that weren’t otherwise available at a per‑SKU level.

Feedonomics then helped Ovative Group run controlled A/B tests, inserting the missing keywords into titles and measuring impact. The results were strong: the Hanacure All‑in‑One Facial Starter saw a 200% increase in impressions, a 52% decrease in CPC and a 117% increase in revenue, while the Comme des Garçons Chuck Taylor 1970s sneakers saw an 84% lift in impressions. Feedonomics’ FeedTelligence™ drove higher impression share (over 200%), lower CPCs, and significant revenue gains.

Ovative Group

Jason Giltner

Senior Paid Search Analyst