Case Study: The Walking Company boosts Amazon sales 150% with Feedonomics

Transforming The Walking Company’s Amazon business with market-leading feed management

The Walking Company, a retailer in orthopedic, comfort, and casual footwear, needed a better way to manage its 10,000-plus SKU catalog and marketplace operations. Its previous feed management service created problems with product mapping, listing optimization, order syncing, inventory updates, and Amazon compliance, leading to suppressed listings, A-to-Z claims, and a near account suspension.

Feedonomics provided dedicated feed management, transformation rules, custom scripts, and synchronized order/inventory/data flows between Shopify and Amazon. With Feedonomics, The Walking Company tripled listing traffic, increased Amazon sales by 150% year-over-year, boosted order volume tenfold, and is projected to generate $4 million in additional revenue year-over-year.

The Walking Company

Michael Scavuzzo

Director of Merchandising