Case Study: evo achieves 104% more impressions and 19% higher ROAS with Feedonomics

Title optimization and A/B testing proved to be a winner for this popular outdoor brand. Impressions increased by 104% and ROAS by 19%

evo, a leading online retailer of outdoor gear and apparel, needed to prove the value of using Feedonomics to their buying team by running clean A/B split tests that weren’t skewed by seasonality. Matthew Anderson, evo’s eCommerce coordinator, selected the brand’s non-seasonal streetwear line to test Feedonomics’ platform and optimization capabilities.

Feedonomics used its platform to make large-scale, bulk title optimizations—adding key search terms like “Women’s” and “Men’s” to the start of product titles—and ran controlled A/B tests to improve relevancy on Google Shopping. The Feedonomics-led changes drove a 104% increase in impressions, a 19% increase in ROAS, a 21% increase in value per click, and a 14% decrease in average CPC.

evo

Matthew Anderson

eCommerce Coordinator