Case Study: Tinuiti achieves 44% increase in revenue and 69% increase in ROAS with Feedonomics

Tinuiti manages millions of SKUs in Feedonomics with thousands of optimization rules. After transitioning to Feedonomics, Tinuiti increased a client’s revenue by 44% and ROAS by 69%.

Tinuiti, a pioneer in the Shopping space and the #4 spender in the industry, faced the challenge of optimizing and syndicating millions of SKUs across dozens of search, social, affiliate, and marketplace channels after moving off a legacy feed platform. To scale as an in-house agency, Tinuiti transitioned to the Feedonomics platform and adopted Feedonomics’ tools like Feed Alerts and FeedTelligence to train their 25+ Shopping & Feed experts and manage thousands of optimization rules.

Using Feedonomics to clean, enhance, and optimize product feeds, Tinuiti now manages millions of SKUs with thousands of rules and easily publishes to Google, Bing, Pinterest, Instagram, Facebook, affiliates and marketplaces. The Feedonomics solution delivered measurable results: a large beauty client saw a 44% revenue increase and 69% ROAS uplift, while a well-known apparel brand achieved a 47% revenue increase and a 24% decrease in CPC. Feedonomics provided the platform, tools, and support that drove these performance gains.

Tinuiti

Mike Wojciechowski

Senior Director