Case Study: Take Some Risk achieves 4x revenue and 67% lower CPA with Feedonomics

Take Some Risk Agency worked with Feedonomics to split test different titles using custom labels. By applying advanced feed optimization we managed to increase revenue by 4x and reduce CPA by 67%

Take Some Risk, an agency working with brands like Rose and Rex, faced pressure to grow online sales and improve ad performance for its clients. To tackle this, Take Some Risk partnered with Feedonomics and used the Feedonomics platform for advanced feed optimization and split testing of product listings.

Feedonomics implemented split tests using custom labels to compare title variations (e.g., brand at the beginning vs. the end) and identified a clear winner—placing the brand at the end—driving significantly better performance. As a result of Feedonomics’ solution, Take Some Risk saw a 4x increase in revenue, a 67% decrease in cost per acquisition, and a 7x return on investment.

Take Some Risk

Duane Brown

Founder & Head of Strategy