Case Study: Easylife achieves 500% YoY shopping revenue growth with Feedonomics

Maximising product visibility and performance for Easylife

Easylife, a UK-based catalogue retailer, partnered with Feedonomics to improve product visibility and campaign efficiency across its ecommerce channels. With around 1,500 SKUs and limited flexibility in its marketing tech stack, the company needed a better way to structure product data, align listings with user intent, and manage feeds for more effective digital performance.

Feedonomics integrated into Easylife’s digital ecosystem to optimize product feeds, add dynamic custom labels, and support ongoing A/B testing of product naming and search terms. The result was a 500% year-over-year increase in shopping campaign revenue, while maintaining a 4.5 ROAS and enabling a more scalable, data-driven marketing strategy for Easylife.

Easylife

Michael Slabbert

Digital Media Manager