Case Study: Millbrook Tack boosts marketplace profitability with Feedonomics

Improving profitability for Millbrook Tack on marketplaces

Millbrook Tack, a family-owned equestrian retailer in Grand Rapids, Michigan, needed a better way to serve rural customers through online channels while reducing the time and labor spent managing marketplace feeds. After its previous feed provider was acquired, the team needed a reliable replacement for its feed management solution to maintain visibility on Amazon and eBay and support growth across ecommerce marketplaces.

Feedonomics stepped in with hands-on feed management, expert channel consultation, and support for expanding to new marketplaces like TikTok Shop. With Feedonomics, Millbrook Tack reduced operational overhead, improved listing accuracy and catalog compliance, and made better profitability decisions on marketplace inventory. The result was a more efficient, scalable marketplace strategy and new revenue growth, including a successful TikTok Shop launch.

Millbrook

Laura Howell

Co-Owner