Case Study: Large Jewelry Retailer achieves 19.4% ROAS increase on Google Shopping with Feedonomics

Implementing FeedSPI Achieves a 19.4% ROAS Increase on Google Shopping over a 2 month period

Large Jewelry Retailer, one of the world’s largest jewelry companies with thousands of rings, necklaces, earrings, and watches across hundreds of locations, faced a highly price-competitive eCommerce market and needed to improve Google Shopping performance during the critical holiday season. They engaged Feedonomics and its FeedSPI™ product to address feed and competitive-pricing challenges.

Feedonomics used FeedSPI™ to gather competitive data, create custom labels to group SKUs strategically, and implement bid adjustments—lowering bids on uncompetitive SKUs and raising them when products weren’t showing. In the initial engagement the vendor drove measurable gains: a 19.4% increase in ROAS, a 34.6% decrease in CPA, a 27.6% drop in CPC, and a 12.8% lift in conversion rate.