Case Study: Warners' Stellian achieves 25% lower Google Shopping CPC and 26% higher CTR with Feedonomics

How Warners’ Stellian spends a quarter less and does a quarter better with Feedonomics

Warners’ Stellian, a family-owned home and kitchen appliance retailer, needed to scale and optimize its Google Shopping product listing ads after struggling with manual feed builds, frequent Google Merchant Center errors, and limited internal resources. The company engaged Feedonomics to manage and optimize its product feeds and align them with advertising needs.

Feedonomics automated product data ingestion, implemented hundreds of transformers to optimize titles and descriptions, and leveraged integrations (including Bronto) to power remarketing—while handling error resolution and reducing reliance on third-party development. As a result, Feedonomics helped Warners’ Stellian cut average cost-per-click on Shopping campaigns by 25%, increase click-through rate by 26%, and save money on external development resources.

Warners’ Stellian

Julie Carlson

Marketing Manager