Case Study: Euro Car Parts boosts ad performance and product eligibility with Feedonomics

How improved data quality elevated Euro Car Parts’ ad campaigns

Euro Car Parts, the U.K.’s No. 1 car parts supplier, needed a better way to manage product data coming from multiple sources and systems across thousands of SKUs and variations. Its in-house feed process was time-consuming, prone to inaccuracies, and difficult to scale for advertising across channels. Feedonomics was brought in to help with feed management and product data optimization.

Using Feedonomics’ platform and dedicated feed managers, Euro Car Parts imported, combined, mapped, and optimized product data at scale, added custom labels for segmentation and A/B testing, and improved error protection and resolution. The results included a 20% increase in product eligibility in Google Merchant Center, GTIN coverage rising from 58% to 74% in six months, GMC error rates kept below 1%, and stronger campaign performance with lower customer acquisition costs, plus a 7% CTR uplift and 22% ROAS improvement from title personalization tests.

Euro Car Parts

Masukh Godaria

Senior Digital Marketing Executive