Case Study: Fox Racing achieves EMEA expansion and feed management efficiency with Feedonomics

How Feedonomics unlocked Fox Racing’s EMEA expansion

Fox Racing, the global racing gear and apparel brand, needed a more scalable way to manage advertising feeds across multiple countries, languages, and channels. Its previous point-to-point feed setup was error-prone, hard to update, and tied to slow development release cycles, which made it difficult to support campaigns and catch data issues early.

Feedonomics provided full-service product feed management with a dedicated feed manager, proactive data-quality alerts, and support for multi-language, multi-country channel optimization. With Feedonomics, Fox Racing expanded into seven new EMEA markets, accelerated feed updates, and freed up more than 100 hours of development time per year, while also improving visibility and reducing feed errors.

Fox Racing

Owen Spencer

Director of Digital Applications