Case Study: APG & Co. boosts ROI and streamlines feed management with Feedonomics

How Feedonomics provided much-needed flexibility for APG & Co.’s multi-channel advertising portfolio

APG & Co., an Australian multi-brand fashion curator with brands including Sportscraft, Saba, and JAG, needed a better way to manage product feeds across seven advertising channels. The team was spending too much time manually formatting data, optimizing product titles, and splitting products into more targeted campaigns, which limited flexibility and made feed management distract from campaign strategy. Feedonomics provided the feed management platform and full-service support to help APG & Co. handle its multi-channel advertising portfolio more efficiently.

With Feedonomics, APG & Co. used custom transformer rules, category-level segmentation, and automated custom label imports to streamline feed optimization across regions and channels. Feedonomics helped the team improve Google Shopping performance, cutting CPC by 48% and increasing ROI by 86% for one brand’s segmented campaigns, while also saving countless hours and giving the team a more holistic view of its feeds.

APG & Co

Vanessa Tsang

Digital Marketing Manager