Case Study: Dell boosts CTR and ROAS with Feedonomics

How Feedonomics optimized product data for 18 channels, 17 countries, and nine languages

Dell partnered with Feedonomics to support its global paid search and ecommerce advertising efforts. As Dell expanded across 17 countries and nine languages, it needed enterprise-level feed management to handle highly complex product data spread across multiple sources, resolve issues faster, and support a fast-moving, 24/7 business.

Feedonomics centralized Dell’s product data, used custom API connections and web crawls to combine feeds from multiple sources, and implemented large-scale transformation rules for 1.3 million SKUs. With Feedonomics, Dell and EssenceMediacom gained full visibility and faster error resolution, helping Dell increase click-through rate by 15% and return on ad spend by 16% in the first year, while making issue resolution three to four times faster.

Dell

Paul Mansour

Global Marketing Director