Case Study: SMG Swiss Marketplace Group achieves 29% higher ROAS with Feedonomics

How Feedonomics made a multi-language, multi-brand, multi-vertical portfolio manageable for SMG Swiss Marketplace Group

SMG Swiss Marketplace Group, an online platform operator in Switzerland, needed a way to manage a complex portfolio of multi-language, multi-brand, and multi-vertical product listings—especially for Ricardo, its auction marketplace with about 2 million active listings. The team faced inconsistent user-generated product data, Google policy constraints, and the challenge of creating effective text-based Google inventory campaigns at scale.

Feedonomics helped SMG standardize and optimize its feeds with rules, templates, and a single platform for managing listings across languages and brands. By cleaning and formatting ad content, removing restricted categories, refreshing dynamic auction attributes, and deduplicating products based on performance data, Feedonomics helped SMG increase Ricardo’s ROAS by 29% while making its feed operations more scalable and manageable.

SMG Swiss Marketplace Group

Giacomo Iotti

Performance Marketing Manager