Case Study: VIETRI Boosts Ad Performance with Feedonomics

How Feedonomics helped VIETRI increase click-through rates, conversion rates, and return on ad spend

VIETRI, an Italian-inspired manufacturer of handmade dinnerware and home and garden decor, worked with its agency partner Trellis to manage shopping ads across Google, Facebook, and Pinterest. The team was spending about three hours per week manually updating supplemental product feeds in Google Merchant Center to keep up with frequent catalog changes, new products, discontinued items, and categorization issues.

Feedonomics provided a fully managed product feed solution for VIETRI, including ongoing data optimization, automated categorization with FeedAI, regular catalog syncing from Shopify, and feed segmentation for A/B testing. With Feedonomics, VIETRI increased click-through rate by nearly 30%, conversion rate by 80%, and return on ad spend by 37% year over year, while lowering cost per acquisition by 5% and cost per purchase by more than $1.50, freeing Trellis to reinvest time into campaign optimization and scale budget by 40%.

Vietri

Kris Clason

Director of Client Marketing