Case Study: Stanley St improves shopping ad performance with Feedonomics

How Feedonomics helped two brands achieve their highest-ever CTR for shopping ads

Stanley St, an Auckland, New Zealand agency, was struggling to manage product feeds for Briscoes and Rebel Sport in Google Merchant Center. The team had to clean up and format data from website URLs, deal with missing categories and attributes, and handle bulk catalog disapprovals, all while juggling feed work with a small staff.

Feedonomics provided a more powerful feed management platform, dedicated feed support, and hands-on optimization services, including custom rules, labels, and A/B testing. With Feedonomics, Stanley St saved up to 20 hours per month on feed management and saw major performance gains, including Briscoes’ shopping ads CTR rising more than 30% and CPC falling 18%, while Rebel Sport’s CTR increased nearly 33%.

Stanley St

Farbod Vaziri

Search Specialist