Case Study: Stone Coat Countertops achieves streamlined order management and improved customer experience with Feedonomics

How Feedonomics helped Stone Coat Countertops streamline order management and improve the customer experience

Stone Coat Countertops, a family-run ecommerce merchant known for its popular epoxy countertop tutorials and a million-plus YouTube subscribers, was struggling to manage orders and listings across Amazon, eBay, and Etsy with a substandard integration service and a single-person ops team. Orders were delayed or failed to feed into their BigCommerce storefront, listings were repeatedly flagged, and negative customer feedback mounted as the company tried to scale its marketplace presence. To address this, Stone Coat Countertops engaged Feedonomics and adopted Feedonomics’ FeedAMP automated order management technology.

Feedonomics implemented full-service feed management, custom automations, channel-specific listing optimization, and 24/7 marketplace support with a dedicated feed manager, resolving errors and streamlining order flows. The result: Amazon units sold rose 10% in three months, eBay listing impressions grew about 248% in six months, Amazon listing sessions increased 20%, the Amazon refund rate fell 11% within a month, late shipments were cut in half, and customer complaints dropped—leading to faster fulfillment (sometimes same-day) and improved overall customer satisfaction thanks to Feedonomics’ ongoing support.

Stone Coat Countertops

Kaleb Quist

Digital Marketing Specialist