Case Study: Sportif exceeds sales projections and expands direct-to-consumer sales on Target Plus with Feedonomics

How Feedonomics helped Sportif and Bearpaw exceed sales projections and expand their direct-to-consumer business

Sportif, a Nevada-based wholesale apparel manufacturer, needed a collaborative listing partner to integrate its Magento stores and get Bearpaw’s 5,000-SKU catalog and Sportif’s Aventura line onto Target Plus before the busy season. Facing limited ecommerce presence for Bearpaw and a pandemic-driven need to expand direct-to-consumer sales, Sportif engaged Feedonomics and its marketplace/data feed management solution to bridge Magento and Target Plus and support a time-sensitive onboarding.

Feedonomics’ marketplace specialists combined Magento data with supplemental spreadsheets, handled data, inventory, and order management at scale, and optimized listings to meet Target Plus requirements. As a result, both catalogs launched in time for peak selling: Bearpaw’s Target Plus sales tripled versus projections over six months and Aventura sold nearly twice as much on Target Plus as on its own site, while Sportif’s consumer-direct business grew 350% with Target Plus capturing over 50% of early-season orders — achievements supported by Feedonomics’ ongoing platform and services.

Sportif

Mike Youngblood

Vice President of IT Systems