Case Study: Lamood Big Hats boosts Google Shopping performance with Feedonomics

How Feedonomics helped Lamood Big Hats add extra sales revenue at a lower cost

Lamood Big Hats, a manufacturer based in Carmel, Indiana, needed a better way to manage and optimize its Google Shopping product feeds. Before working with Feedonomics, the company relied on the BigCommerce Sales and Orders app and manual edits in Google Ads, which limited optimization and consumed 2–3 hours per week.

Feedonomics provided full-service feed setup and ongoing support, adding key attributes, improving product titles and descriptions, assigning accurate Google categories, and standardizing data for Google Shopping. As a result, Lamood Big Hats saw conversions increase by 32%, conversion rate by 6%, and conversion value by 44%, while cost decreased by 13%, clicks rose by 24%, and click-through rate improved by 34%—all while freeing the owner to focus on other business activities.

Lamood Big Hats

Mike Lindamood

Owner