Case Study: Groove Life achieves expansion to 6 new marketplaces with Feedonomics

How Feedonomics helped Groove Life scale its marketplace expansion

Groove Life, a Tennessee-based manufacturer of outdoor lifestyle products, faced a heavy manual lift and a team-of-one challenge when it wanted to establish a brand presence on marketplaces like eBay and Walmart and stop unauthorized sellers from controlling its listings. To scale quickly, Groove Life engaged Feedonomics for full-service feed management — leveraging Feedonomics’ platform, dedicated feed manager, and channel/support specialists (including native Shopify integration) to handle product listing, data optimization, and feed maintenance.

Feedonomics implemented a hands-on solution that imported and optimized Groove Life’s catalog, navigated marketplace requirements (including Target Plus), and provided ongoing support; the result was rapid expansion to six new marketplaces (five added within five months of signing) and a Target launch that generated $23,000 in December sales. Feedonomics’ service freed up the director’s time for higher‑level strategy, delivered measurable new revenue, and provided ongoing peace of mind as Groove Life continues marketplace growth.

Groove Life

Ticia Workman

Director of Marketplace Growth