Case Study: Decathlon unlocks new U.S. revenue streams with Feedonomics

How Feedonomics helped Decathlon save thousands of dollars expanding to U.S. marketplaces

Decathlon, the world’s largest sporting goods retailer, needed a better way to expand its U.S. ecommerce presence and manage marketplace operations across multiple channels. After testing nearly 30 feed management platforms, the company turned to Feedonomics to support product listings, order synchronization, and feed optimization for marketplaces and marketing channels like Walmart, Target Plus, Google, Pinterest, and Meta.

Feedonomics provided out-of-the-box integrations, data mapping and transformation, error monitoring, and dedicated support to help Decathlon run its feeds more efficiently and reliably. As a result, Decathlon added two new revenue streams that now account for around 5% of total revenue, saved hundreds of thousands of dollars in integration costs, and reduced operational overhead so much that the CTO estimated the work would otherwise require at least one additional employee.

Decathlon

Tony Leon

Chief Technology Officer