Case Study: City Beach improves ROAS and saves time with Feedonomics

How Feedonomics helped City Beach save time and improve performance for a 300-brand catalog

City Beach, an Australian retailer with 300+ brands across Australia, New Zealand, the U.S., and the U.K., needed a better way to manage a growing catalog with thousands of SKUs and run a cohesive multichannel ad strategy. Before working with Feedonomics, the team sent product feeds directly from its ecommerce platform to multiple ad channels, which made optimization, testing, and regional management time-consuming.

Feedonomics provided City Beach with centralized feed management, a dedicated feed manager, channel specialists, and in-feed custom labels based on performance data to support split-testing and smarter campaign building. With Feedonomics, City Beach saved hours and even days of feed-management work, improved efficiency and ROAS, and increased revenue and sales across channels and regions by focusing spend on top-performing SKUs and expanding its multichannel strategy more strategically.

City Beach

Cristel Gonzales

Digital Marketing Manager