Case Study: Crazy Skate Co. streamlines marketplace management with Feedonomics

How Feedonomics empowers Crazy Skate Co. to focus on revenue growth

Crazy Skate Co., an Australian manufacturer of roller skates, inline skates, and scooters, was growing its ecommerce business across marketplaces like Amazon, Walmart, eBay, and Target Plus, but its CRO Adam Miles was bogged down by catalog management, listing errors, and marketplace support issues. As the company expanded, manual feed work and channel-specific requirements were limiting growth and consuming time that should have been spent on revenue strategy.

Feedonomics provided Crazy Skate Co. with full-service marketplace feed management, including catalog optimization, 24/7 support from feed and channel specialists, and automated order and inventory monitoring. With Feedonomics, Crazy Skate Co. saved up to 20 hours per week on feed management, improved business continuity, and gained faster alerts for inventory issues, helping the team reduce missed orders and focus on expanding strategically across marketplaces.

Crazy Skate Co.

Adam Miles

Chief Revenue Officer