Case Study: Ovative Group boosts omnichannel performance with Feedonomics

How Feedonomics and Ovative Group optimize feed-based marketing for a collection of luxury fashion brands

Ovative Group, a digital marketing agency in Minneapolis, helps multinational brands measure omnichannel performance and identify what’s driving incremental results across complex media and ecommerce ecosystems. In this case, Ovative supported a luxury fashion company managing three brands across different platforms, facing the challenge of consolidating product data, feed management, and measurement across channels while improving the quality and consistency of its product feeds. Feedonomics was a key partner in powering this feed-driven marketing effort.

Feedonomics helped Ovative centralize feed management, optimize and syndicate product data to 170+ exports across Google, Facebook, Microsoft, Criteo, and other channels, and add safeguards to catch data issues before disapprovals. The teams also used Feedonomics to run A/B tests, transform feed content, and support ongoing consultation for campaign optimization. The results were strong: one brand’s revenue grew 153% in six months, and the company profitably increased total paid media budgets by more than 200% within a year, alongside higher ROAS and lower CPC.

Ovative Group

Zak Haines

Senior Director, Product Feeds & Tag Management