Case Study: Brave Bison boosts New Balance ROAS with Feedonomics

How Brave Bison and Feedonomics partnered to improve New Balance’s ROAS by 95%

Brave Bison, a London-based digital media agency, had been managing New Balance’s shopping ad campaigns across multiple markets for years, but its existing feed management tools were too limited and slow to keep product data accurate at scale. As competition rose and CPCs increased, the team needed a faster way to localize inventory, update feeds frequently, and support expansion beyond core European markets.

Using Feedonomics, Brave Bison centralized feed management, improved data quality, and added custom labels, supplemental feeds, and A/B testing to optimize campaigns across channels like Google Shopping, Meta, TikTok, and Pinterest. The partnership with Feedonomics helped New Balance increase ROAS by 95%, revenue by 22%, and CVR by 15%, while reducing cost by 38% and CPC by 26%, and expanding social commerce presence to 13 markets.

Brave Bison

Andy Hunt

Paid Media Performance Director