Case Study: Leading Internet Marketing Agency achieves 184% ROAS increase with Feedonomics

Feed Optimization with Feedonomics leads to a 184% ROAS Increase on shopping campaigns after converting 29 feeds from a legacy feed platform

Leading Internet Marketing Agency, an eCommerce-focused marketing firm managing 29 client accounts and millions of SKUs, was struggling with a clunky legacy feed platform that produced confusing interfaces, slow support, frequent policy disapprovals, and poor channel coverage. To scale performance and day-to-day operations they turned to Feedonomics for feed optimization and full-service feed management.

Feedonomics provided 24/7 full-service support, audited 29 feeds, trained eight SEM analysts, and implemented extensive feed optimizations (title/description enrichment, recategorization, HTML removal, policy fixes), channel expansion (from 1.2 to 3.6 channels per client across Google Shopping, Facebook DPA, Bing, Amazon, Walmart, eBay, Connexity), and performance-driven filters and custom labels for bidding. The results: a 184% increase in ROAS, 4,420 optimization rules created, 130 support questions answered within hours, and all 29 feeds audited and improved by Feedonomics.