Case Study: Leading Custom Products Selling Company achieves 229% revenue increase with Feedonomics

Feed Optimization With Feedonomics Achieves a 229% Revenue Increase for Shopping Channel Campaigns

Leading Custom Products Selling Company is a public merchant with over 9.4 million SKUs selling custom art, shirts, phone cases and other personalized products. They faced major feed challenges — roughly 50% of products weren’t displaying on Google Shopping due to policy disapprovals from outdated pricing and availability, and a legacy feed system that only updated monthly prevented expansion to other channels; they engaged Feedonomics for feed optimization and product feed management.

Feedonomics implemented a holistic feed optimization solution: enriching titles and descriptions with brand, color, size and product type, splitting apparel into variants, creating keyword groups and categorized bid strategies, automating hourly import/optimization/export, and expanding advertising to multiple channels. The engagement drove measurable impact: 91% increase in clicks, 67% decrease in CPA, 189% increase in conversions and a 229% increase in revenue for shopping channel campaigns.