Case Study: PlexusDx achieves six-figure monthly marketplace revenue with Feedonomics

Driving six-figure monthly revenue on new channels in four months

PlexusDx, a Georgia-based genetic testing company, was transitioning from reference lab and in-store distribution to direct-to-consumer ecommerce and needed help managing a complex catalog of 400+ products across marketplaces. With a lean team and little marketplace expertise, the company turned to Feedonomics to support Shopify product data optimization and prepare for selling on Amazon, Walmart, eBay, and Target Plus.

Feedonomics provided onboarding support, marketplace relationship expertise, listing optimization, and order data integration, helping PlexusDx launch quickly and efficiently. As a result, PlexusDx scaled from no marketplace presence to six figures in monthly new channel revenue within four months, while also avoiding an estimated three to six months of onboarding delays.

PlexusDx

Mike O'Neill

CFO