Case Study: Online Fashion Retailer Fashion Designer Emporium achieves 125% increase in ROAS with Feedonomics

By using dynamic text ads on over 1 million products, Feedonomics was able to help this client achieve a whopping 125% increase in ROAS

Online Fashion Retailer is a global e‑commerce seller of high‑end dresses that discovered shoppers often searched by brand plus specific model numbers. Managing over 1 million SKUs made manually adding model numbers to ads and maintaining campaigns across countries unfeasible, leading to wasted spend on out‑of‑stock items. The retailer engaged Feedonomics to address this at scale using its proprietary data‑feed technology and dynamic text ad capabilities.

Feedonomics crawled the retailer’s webstore to capture inventory‑aware product titles (including brand and model numbers), built dynamic text ads for 1+ million products, refreshed listings every 15 minutes, automated new ad‑group creation, and paused underperformers. The Feedonomics solution drove a 125% increase in ROAS, an 80% lift in conversion rate, a 54% decrease in CPA, and a 30% increase in overall revenue.