Case Study: Wittchen boosts campaign effectiveness with Feedink

Wittchen - Customer Case Study

The fashion brand Wittchen faced challenges in managing its product databases across four different markets, which involved combining data from multiple sources and pulling additional information directly from product pages. This complex process was hindering their advertising effectiveness. Feedink provided its service to help standardize and optimize this data.

Feedink implemented a solution that included close cooperation with Wittchen and its agency on data standardization. They utilized a hybrid crawling method to gather missing data from product pages and established separate tracking for each advertising channel. This approach provided Wittchen with a standardized XML feed, which significantly increased the effectiveness of their campaigns on various publishers' websites and advertising systems.

Wittchen

Michał Pańko

Wittchen