Case Study: Lancerto achieves automated product feed management with Feedink

Lancerto - Customer Case Study

Feedink partnered with Lancerto, a company in the fashion industry. Lancerto faced challenges with importing product data from their specialized Magento setup and needed a solution for standardizing that data while managing their various marketing channels.

The solution from Feedink involved preparing a dedicated data import and improving the input data quality through a system of rules. They also implemented tracking for each marketing channel using their Agency system. This provided Lancerto with the automated functionality needed to manage their product feeds effectively.

Lancerto

Mariusz Serafin

Marketing and E-Commerce Director