Case Study: Castorama improves analytics and inventory management with Feedink

How connecting Google Analytics with your data feed can impact your business

Castorama, a major retailer of DIY and home improvement supplies in Poland, faced significant challenges due to the immense scale of its operations, which included a vast inventory and a network of over 80 physical stores with digital representations online. They needed to manage and synchronize this complex data to support their e-commerce and marketing efforts, a task that was too large to handle without advanced tools. Feedink partnered with them to provide a sophisticated feed management solution.

Feedink implemented a highly scalable data feed management system that processed over 30 data sources and outputs, seamlessly integrating Google Analytics with the product feed. This created a powerful new analytical tool that provided valuable insights by combining marketing metrics with operational data like stock availability, all without requiring IT resources from the client. The solution provided Castorama with extremely useful information for both marketing and operational purposes, extending the partnership beyond simple feed management into smart, lean problem-solving.

Castorama

Michał Radziszewski

Castorama