Case Study: Decathlon Activités boosts user feedback and satisfaction with Feedier

Creating Great Sports Experiences Through Feedback

Decathlon Activités, part of the Decathlon group, needed a way to continuously track user feedback across its digital platform for booking local sports activities. The team wanted to monitor satisfaction at key moments in the customer journey, improve return rates, and understand feedback from two different user types: consumers and event organizers.

Using Feedier’s feedback widget, analytics suite, and JavaScript API, Decathlon Activités launched interactive surveys at the right moments without disrupting the user experience. With Feedier, the team collected 3,000+ feedback responses, created 12 live reports, detected 84% user experience satisfaction, and achieved an average response time of 39 seconds.

Decathlon Activités

Eddy Billard

Head of UI/UX Design