Case Study: National Restaurant Brand scales from 4 to 24 locations with Feed Media

National Restaurant Brand grows from 4 to 24 locations with Feed Media

Feed Media provided strategic public relations services to a national restaurant brand that was looking to scale from 4 to 24 locations. The brand's challenge was to build the credibility needed to secure major capital investments and favorable real estate deals, while also preparing to manage potential reputation crises that come with rapid growth.

Feed Media implemented a PR strategy focused on securing earned media coverage in top-tier business, investment, and real estate publications. This approach positioned the brand as an industry leader and successfully attracted a $90M investment from a top-tier VC. The narrative shift generated inbound interest from developers and landlords, flipping the real estate pipeline and leading to premier locations with favorable terms. Feed Media also provided crucial crisis management support, protecting the brand's reputation through several challenging incidents.

National Restaurant Brand