Case Study: Ancestry achieves record conversion rates with Feed Agency

Ancestry boosts conversions with Feed Agency through VE Day campaign

Ancestry, a provider of family history services, had a compelling product but faced challenges in making their digital experience and communications reach their full potential. Feed Agency was engaged as a hands-on digital partner to improve performance, consistency, and efficiency across their digital channels.

Feed Agency implemented a solution using authentic archival assets and imagery to tell unique stories, building depth into each campaign. They designed and delivered a high volume of creative for multi-channel testing to optimize performance. For a specific campaign commemorating VE Day, this approach resulted in Ancestry achieving its highest ever conversion rates.

Ancestry