Case Study: Watsons boosts interest in exclusive beauty brands with Fedoriv

Watsons boosts exclusive brand interest with Fedoriv in 2015

The customer Watsons, a large retail chain of beauty and health products in Ukraine, faced the challenge of increasing female consumers' interest in their private-label brand, Watsons Exclusive. The vendor Fedoriv was tasked with heightening this interest despite the brand's well-known European origin and favorable price-to-quality ratio.

The solution implemented by Fedoriv was the creation of a new brand ambassador named Maggie the Magpie, an expert in unique and alluring things, to represent the Watsons Exclusive line. This character was designed to inform female consumers about product novelties, specials, and discounts in a bright and extraordinary manner, based on the concept that "Interest Generates Interest." The case study does not provide specific metrics on the results or measurable impact of this campaign.

Watsons