Case Study: Rabota.ua inspires career growth with Fedoriv's rebranding

Rabota.ua boosts top-of-mind awareness by 6% with Fedoriv

rabota.ua, a Ukrainian job search engine, faced stagnation as it competed with other market leaders solely on the rational benefit of offering the highest number of vacancies. This approach made the job search process uninspiring and a last resort for users. The agency Fedoriv was tasked with changing attitudes toward the brand to help it pull ahead in the market.

Fedoriv developed a new branding strategy that shifted the communication from rational benefits to emotional advantages, repositioning rabota.ua as a service offering endless opportunities. The solution included a total rebranding and an inspirational "Why not you?" campaign across multiple channels. Fedoriv's work resulted in a 6% increase in top-of-mind awareness and a 7% increase in users' intention to return, successfully transforming the public perception of the brand.

Rabota.ua